Every year, Eurofarma's Benefits Week brings exclusive advantages to employees. But how can we ensure that this experience is engaging and truly memorable? The answer came in the form of a game!

To engage the team and present the benefits in an interactive way, we created a personalized match-3, inspired by the famous Candy Crush. Every detail was designed to reinforce the company's identity: scenarios, elements and challenges were reminiscent of Eurofarma's products, making the experience even more immersive.

The difference? Each stage of the game represented a specific benefit. By completing the challenges, employees earned virtual medals and unlocked detailed information about their benefits, in a light and gamified way.

The result was a great success: more than 8,800 hits in just 5 days. An innovative experience that transformed internal communication and made the benefits more than just information - it made them part of a memorable game!