A game was created with the following story: Once upon a time there was a Lacta Easter village. There lived the Easter bunnies, who were responsible for creating the delicious Lacta Easter eggs. However, Doni the weasel invaded the Easter village and imprisoned the bunnies in order to take all the eggs.   

After the story was told through 3D animations, the cell phone's front camera was activated and showed the customer himself as the hero of the story, inviting him to save all the bunnies. By finding the 5 augmented reality targets and clicking a few times on the Lacta Easter egg, the egg would break and a bunny would be freed. 

When everyone was released, the customer was rewarded with a pack of mini Easter eggs. In addition, in a special target at certain times, several Easter eggs were distributed free of charge, with a mechanic similar to the coupon distribution in our Black Friday app.