After the success of Black Friday 2018, the challenge was to carry out a campaign with the same mechanics, but with a new face: an app completely set in the Star Wars® universe universe, with all the content pre-approved by Disney Studios® and Lucas Films™.  

We have developed an application using augmented reality to locate discount coupons(of up to 90%) scattered around the participating shopping centers. Here are some details on how it works:  

• The client could choose the dark side or the light side and their application would change according to their choice (icons, colors, ships, etc.).
• The augmented reality camera had a layout that simulated the customer being inside the cockpit of one of the ships in the franchise. When the camera was opened, an animation of a space jump was displayed. 
• By focusing on the totems scattered around the shopping centers, an icon from the Star Wars® series (Kylo Ren's helmet, Storm Trooper or Rebels' helmet and Rey's light saber) appeared in 3D augmented reality along with all the information about the discount coupon. The customer could choose from all the coupons available on that totem and capture it.
• At certain times, the so-called super discounts (from 80% to 90%) were available in limited quantities at certain totems. Customers were signaled about the availability of the special coupons via push notifications, such as the following example: "At 1pm, cell phone model X brand Y from R$ 3,000.00 for R$ 300.00. Start your hunt on Level 2". 
• All customers had to do was present the coupons at the stores to use them. All the information such as which store, store location, coupon expiry date, product, actual value and discounted value was available in the app.