Universal Pictures - Despicable Me 4
Phygital
Interactive game Despicable Me
In partnership with VML and Be180, Universal Pictures with the release of the movie "Despicable Me 4 " brought to Parque Villa-Lobos a giant inflatable Minion and a customized totem with an interactive game developed by Aioros Studios.
The game consists of a matrix of cards, among which the player must find Gru as many times as possible within the time available. To do this, the player connects to the screen by scanning a QR code, moves the cursor using the arrows on their cell phone and selects the card. If the card doesn't contain Gru, an arrow is displayed to direct the player and help them find the character.
These actions have been strategically planned to arouse public curiosity, as well as providing entertainment for the whole family!

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