Itaú - Phygital Soccer
Phygital
Soccer match for Itaú
Interactive Phygital on 3 mega LED screens at Santos Dumont (RJ) and Viracopos (SP) airports to promote Itaú during the 2022 World Cup. We developed a "kick the goal" game in which the player clicks a button to shoot. The cannon moves randomly and it's up to the player, in their five chances, to click at the right time to get the most points possible, hitting the highest scoring targets. Â
We developed an identification system for users that attached the acronym of their state to their IDs according to the location on the screen and a real-time ranking on the game's opening screen, thus encouraging competition between users. In addition, players could share their results on their social networks at the end of the interaction.
We currently offer the broadcasting of the game with a series of customizations for the contractor, such as: colors, advertising boards, opening video, uniform and goalkeeper's face, among others.

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More than 3,200 moves in two days.