At the 2024 Proxxima event, RD ADS wanted to do more than serve coffee at their stand. They wanted something innovative and impactful that would increase public interaction with the brand.

We created an Endless Runner-type game using Phygital Touch technology. Participants scanned a QR Code and immediately connected their cell phones to the screen to act as the game controller.

Everything has been carefully planned in a pharmacy-themed setting. The collectible items symbolized elements of well-being and the main item represented an RD Ads screen that promoted double the score, playfully associating the advantages of displaying ads. In addition, the main character wore a uniform in line with the brand's identity.

The game was designed to promote health in a playful way, rewarding players with points and prizes, and creating a positive emotional connection with the brand.