We used " Phygital touch " technology to lauch a game available on WeWork screens, allowing players to discover Sprite's new packaging, engage with content about sustainability and recycling, and take part in an interstate competition, as the game was deployed in both São Paulo (SP) and Minas Gerais (MG).  

We developed a game in which the player's objective was to stack the packs of Sprite bottles by clicking at the right time. The player had two chances to score points and, at the end, the tower of bottles fell into a recycling machine that counted the score.  

We developed an identification system for users that appended the acronym SP or MG to their IDs according to the state in which the screen was located and provided a real-time ranking on the game's opening screen, thus encouraging competition between users. 

As with other Phygital products, the player connected to the screen by scanning a QR code with their cell phone, without the need for additional downloads or applications.