O Boticário - Ameixa Dourada
Anamorphic 3D
O Boticário in 3D in São Paulo's parks
The products in the Ameixa Dourada line were promoted through striking 3D productions in Ibirapuera and Villa-Lobos parks.Â
The Aioros Studios team carried out a study of the locations and screens in order to use production techniques that would adapt the production to the location (such as the inclusion of tree shadows in the 3D) and to the lighting conditions as it is an outdoor area. Â Â
The use of anamorphic 3D in LED totems for OOH media in parks offers several advantages, including impressive visual appeal, immersive experience, greater memorability and brand reinforcement, demonstration of innovation and modernity, and competitive differentiation.Â
These features combine to enrich the visitor experience, improve the effectiveness of visual communication and strengthen the brand's presence in an innovative and impactful way.

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Campaign shown on the digital screens of Ibirapuera and Villa-Lobos parks.