Living in the present. Embrace the unexpected. This is the essence of the "Indomitable Life" campaign, which came to life in an innovative way in yet another partnership between Diageo, NEOOH and Aioros Studios.

To highlight the iconic Old Parr on the NEOOH screen circuit, we created an anamorphic 3D video that challenged the public's perception. With the strategic use of light and shadow, the product seemed to jump off the screen, creating an impressive visual effect - all without the need for glasses or additional resources.

The production kept the visual identity of the campaign present on other channels, but took the experience to another level, combining technology, innovation and impact that captured eyes and made the message even more memorable.