Sadia has taken its consumers' experience to a new level with a Christmas campaign starring its mascot Lek Trek in an anamorphic 3D video produced by Aioros Studios. 

The production was shown on NEOOH's iconic LED billboard, which is almost 18m high at Brasilia Airport. Thousands of passengers were able to appreciate and were impacted by the work on a daily basis.   

Our artistic team worked meticulously to create a 3D model of the character, faithfully representing Lek Trek and the products featured. Using anamorphic 3D, Aioros Studios allowed Lek Trek to leap off the screen, interacting with the public in an innovative and captivating way.   

This case perfectly exemplifies how the combination of art and technology can create memorable and effective marketing campaigns. 

Sadia, with the help of our artistic team, transformed a simple exhibition into an unforgettable experience, strengthening its connection with the public and reaffirming its commitment to innovation and quality.