To mark Citroën's presence on the Tardezinha 10 Years tour, we developed a fast and fun offline game. We were present at 10 editions of 2025, passing through capitals such as São Paulo, Rio de Janeiro, Belo Horizonte, and Brasília.

In a high-traffic environment, we created a simple and engaging mechanism, highlighting the brand's car at the event. Participants had to fit the moving glasses onto the face of the character who was driving the vehicle. Upon completing the challenge, they received an exclusive Citroën Tardezinha pair of glasses.

The dynamic transformed the distribution of gifts into a fun experience, increasing the time spent at the point of contact and generating spontaneous interaction with the brand.

This was a 360° delivery, which included the customized development of the game, the totem, and its wrapping in all editions.

The result was an activation that “hit the ground running,” reinforcing the brand’s presence in a fun and innovative way at an event that traveled across much of the country.