To further highlight McDonald’s partnership
with the F1 movie, we produced an anamorphic 3D animation
for the counter screens at the chain’s restaurants.
We meticulously modeled the official campaign cars—which were sold by McDonald’s—and created a video that, in just a few seconds, brought the excitement of the racetrack
to in-store displays and point-of-sale materials.
The result was a striking visual experience, in which the cart seemed to leap off the screen, capturing the attention of everyone walking through the restaurant.
