To celebrate the first year of the partnership between Mastercard and McLaren, we developed, in partnership with WMcCANN, an anamorphic 3D video inspired by the excitement and speed of racing.

Shown during the São Paulo Grand Prix, the play was adapted for various screens and strategic locations in São Paulo. The content was featured on the iconic L-shaped screen at Guarulhos Airport, as well as other high-traffic routes, such as Berrini and Ibirapuera Park.

The result was a memorable visual experience, appearing on screens belonging to Eletromidia, JCDecaux, and NEOOH, Brazil's three leading OOH media companies.