Inspired by the reflexes of drivers in one of the most tense moments of the race, we developed Light's Out for McDonald's, the official partner of Formula 1.

Integrated into the McDonald's app, the game was available during the Grand Prix races in South America and could be accessed at any time in 10 Latin American countries.

The mechanics were simple but challenging: take on the role of the driver at the moment of the start and react the instant the lights went out. Reflexes, precision, and competitiveness defined the experience.

At the end of each round, players received coupons for up to 30% off and competed for positions in the ranking, which encouraged them to return and play every day.

The result? Over 1.1 million hits, demonstrating the success of the activation, which, in addition to generating fun and entertainment, encouraged people to download the app.